The brand of high-quality denim clothing from Turkmenistan under the trademark Bedew Jeans needs no special introduction. Over the years of its existence, it has earned the trust of consumers, becoming a symbol of reliability and style for people of all ages.
The recognizable Bedew Jeans emblem featuring a horse carries deep meaning, as the word “bedew” translates from Turkmen as “steed.” The high quality and impeccable style of the brand’s products are directly associated with the prestige and nobility of the legendary Ahal-Teke horses. In the context of the current year’s motto, “Independent Neutral Turkmenistan – the Homeland of Purposeful Winged Horses,” this symbolism takes on special significance.
Jeans remain a classic and a foundation of the modern wardrobe thanks to their durability, comfort, and ability to adapt to current trends. In the 2025–2026 season, the brand is focusing on particularly relevant models—voluminous baggy silhouettes, flared cuts, and vintage styles.
Bedew Jeans products are manufactured using modern European and Japanese equipment and fully comply with international standards. The production process uses 100 percent natural cotton or denim blended with Lycra for an ideal fit. Each item is distinguished by enhanced durability and undergoes regular quality testing.
The brand’s assortment is constantly expanding. Today, new arrivals include men’s jeans in various cuts, classic denim jackets, as well as insulated models with fur lining and stylish vests.
The Turkmenbashi Denim Complex serves as a powerful production hub. The enterprise cooperates with well-known international brands such as FunDay, LC Waikiki, Colins, and “Твое”. There has also been successful collaboration with Levi’s and Tommy Hilfiger on children’s lines.
Notably, many world-famous brands, including Zara, Wrangler, Lee, Montana, and Denigma, have been produced under license at factories in Turkmenistan, highlighting the high level of trust in the quality of local manufacturing. Denim clothing under the Bedew trademark is exported to Russia, Turkiye, the United States, Kazakhstan, and other countries in Europe and Asia.
For the convenience of customers, branded stores operate in Ashgabat, and new collections can be viewed on Bedew’s official website.
The textile industry of Turkmenistan is a strategically important sector of the national economy with significant potential for further development. Thanks to comprehensive state support, an integrated production chain has been established in the country, covering all stages of the technological process—from cotton cultivation to the production of high-quality finished goods.
