The universal international exhibition «Cooperation and development» continues its work at the Chamber of Commerce and Industry of Turkmenistan. One of the most vibrant and visited exhibits remains the stand of Akenmar, which positions itself as the first PR agency in Turkmenistan.

The activity of the platform confirms the high interest of business community in new promotional tools. Visitors exchange contacts with experts and share impressions of completed joint projects. Many existing partners approach the team to thank them for successful cases, while newcomers inquire about the format of work and how they can use services of the agency to develop their business.

In the business environment of today, a PR agency plays a key role in building reputation and recognition of a brand. Unlike direct advertising aimed at quick sales, PR builds long-term, trusting relationships with the audience, creating the foundation for sustainable growth.

The director of Akenmar Kerim Jumayev noted that participation in the «Cooperation and development» exhibition is a great honour for the team and an opportunity to establish itself as the leading PR Company in the country. According to him, the work of agency consists of the art of presenting a brand in a way that significantly increases its recognition through proven marketing concepts and content management.

Seeing the huge demand from clients, the company plans to open its own PR-academy. This educational program will be aimed at developing professional skills in the business sector. The month-long course will cover the most relevant marketing strategies.

Brand promotion is the main, but not the only task of PR. The activities of the agency include systematic work in several areas, including attracting media attention, identifying investment opportunities, image management, and building transparent relationships with government agencies.

Specialists of Akenmar provide a full cycle of brand reputation management. The development of PR-communications is critically important for the modern market of Turkmenistan. Professional PR enables companies not only to be present in the market but also to become opinion leaders, ensuring long-term success and stability.