A major football event is approaching in Ashgabat: on February 11, FC “Arkadag” will face Saudi Arabia’s “Al-Nassr”, led by the legendary Cristiano Ronaldo. While fans count down the days to this historic match, work at the Turkmenbashi Textile Complex continues around the clock.

Specially for the upcoming event, a symbolic series of T-shirts is being created under the “Nusay” brand, made from the purest Turkmen cotton. Looking at the finished product—with the team’s name proudly shining on the chest and the year’s motto on the back, “Independent Neutral Turkmenistan – the Homeland of Purposeful Winged Horses”—one cannot help but believe in the victory of the national team, which feels the support of its fans and the strength of the country’s textile industry behind it.

However, the “Nusay” collection today is far more than just merchandise for a single match. The company has long reached the level of global sporting events, producing apparel with FIFA and UFC branding. In addition to T-shirts, it manufactures high-quality sportswear that is valued by both professional athletes and active lifestyle enthusiasts.

It is hard to imagine the journey each centimeter of fabric goes through. To grasp the scale, one must look beyond the gates of this industrial giant, which covers an area of 230,000 square meters. The secret of quality here lies in the details.

Everything begins with raw materials: cotton supplied from the country’s velayats passes through a complex technological chain before becoming soft fabric. One of the critically important stages is yarn sizing, which makes the fiber exceptionally strong and wear-resistant.

Next, the fabric enters the dyeing workshop—the true heart of design. The technological capabilities allow up to 12 color templates to be used simultaneously. This gives craftsmen the freedom to transfer any pattern onto the fabric, from a strict emblem to complex graphics.

This flexibility of equipment also enables the brand to create unique homewear collections. For instance, combined pajamas that technologically blend soft elastic knitwear with hygienic, dense calico fabric. Such a combination of materials is a real find for those who value comfort and durability.

This entire closed production cycle, consisting of five manufacturing units, operates as a single mechanism in three shifts. For entrepreneurs, analytics and total control at every stage are essential; for consumers, it is the sense of reliability that only 100% natural Turkmen cotton can provide. Every item passes through the hands of skilled craftsmen, who check its quality literally by touch, before being packaged.

Products of the “Nusay” brand are not just textiles—they are a success story made in Turkmenistan. Exclusive new items and sportswear can be purchased at “Nusay” brand stores and the “Altyn Asyr” Marketing Center, while the full assortment—including the same combined pajamas and bed linen—is available on the online store Nusay-shop.